Is this concept of feeding raw meat to dogs and cats a new philosophy?

The concept of feeding dogs and cats on raw meat goes back into history. Unfortunately, as the domestic pet trade has grown so rapidly over the past few decades, most pet food manufacturers have opted to go with more convenient methods of manufacturing, transportation, and storage. Their emphasis was obviously more about satisfying their own interests and their customers’ convenience and less on the nutritional needs of the animals. We have the opposite approach and commit to nutritional excellence, and accept the challenge of manufacturing, distributing, and storing a raw meat pet diet.